There are various lighting techniques to help stimulate the influx of the public or increase sales in commercial establishments. One undoubtedly relevant is the design and functionality of the lighting since light and emotions are known to influence one another.
According to a study by the Royal Institute of Technology in Stockholm, people prefer rooms and spaces with contrasting lighting. Cool temperatures, such as white lights, LEDs and all those that lack heat, make spaces look wider and give you a feeling of well-being, while the warm colored lights create a feeling of smallness and familiarity.
Another research carried out by Kissmetrics, shows that between 62% and 90% of the information we receive in the first 90 seconds after seeing an object refers to its color. The light travels through several brain areas, where information is processed, and then conditions the mood, as the chromatic values can provoke stimuli, illusion, fantasy or sadness, according to the study.
The color of the lights, in addition to their functional character, also has a decorative effect. This, coupled with flashy lamps, could be very helpful in eliciting a specific response on premise, making it more attractive to the customer and more relevant in the purchase incentive.
Dynamic lighting has the power to attract people. There are lighting systems that can give every store a real market power and at the same time give vitality to the brand.
Havells-Sylvania provides some advice for the design of commercial lighting as a tool to encourage the purchase:
Develop lighting scenes that are perceived as characteristics of the brand. The correct selection of luminaires are critical and the design must work, which communicates the personality of the brand.
Decorative lighting is used to create ambiance. It should not compete with the primary lighting scheme and should be not be directly in the face of customers, as this could cause discomfort or, strangely, annoyance.
Use light to attract attention. Play with contrasts by means of spots on the track, to improve the perception and attractiveness of the exposed products. For example, accentuation of a dummy in a display cabinet.
Correct illumination of racks and shelves. Wall washers or swimsuits are ideal for this application.
LED lighting has a great advantage in that it does not have UV or IR rays, which do not damage textiles, art and jewelry. They are much more efficient and have a long useful life.
Be intentional about defining the commercial space with lighting. The easier it is for customers to find their way around, the more likely they are to tour the space. It should be possible to get the attention of the client to get him to enter and travel the premises.
Instead of increasing the brightness in the business, and therefore, increasing the energy consumption, it is advisable to design lighting that is high in contrasts, making perception easier and increasing levels of attention.
Commercial lighting can be a blend of art with science. If you are working on upgrading your electrical system and complementary lighting for your place of business, please consider McCauley Electrical, we have many years of commercial electrical experience here in the Albany area.